The American launch of the 1 Series is a momentous occasion for BMW. In celebrating this event, they are providing first year owners a hardcover, limited edition copy of the “Year One Of The 1″ commemorative book.
This beautiful book features full-color imagery and exclusive editorial content from noted journalists such as David E. Davis, Matt Davis, Phil Patton, Bob Roemer, and others. There is also a graphic story by renowned cartoonist Marisa Acocella Marchetto, whose work has been featured in the New Yorker, the New York Times, and various other publications.
BMW intends this book to serve as a keepsake of each owner’s personal journey with their 1 Series, so they have provided space in the book for a driving journal. Each volume carries the same Vehicle Identification Number that corresponds to their 1 Series. Other special touches include a Certificate of Authenticity and an embossed “Year One Of The 1″ ring around the vehicle’s Start/Stop Button.
The pictures depicted above are hand-numbered press galleys. The final in-car version will be presented in hardcover.